What to check before you pay for ads

Paid ads work when a few things are in place first. Skipping any of them wastes budget, and the ads usually get the blame.

The checklist

• A landing page that loads fast and asks for one clear action.

• A way to capture and track every inquiry the ads create, so you know what the budget produced.

• Someone who follows up the same day. The fastest reply usually wins the customer.

• A monthly budget that fits your market, and a target agreed in writing before the campaign starts.

Why the order matters

Ads send people to your business. If the page is slow, the form breaks or nobody calls back, the money is spent and the result is invisible. Fixing the foundation first makes every advertising dollar measurable, and it makes an honest conversation about targets possible.

Questions to ask any provider

• Will the ad account be in my name, with my own access?

• How will inquiries from the ads be captured and attributed?

• What target are we agreeing to, and what happens if it is missed?

• What is included in the management fee, and what is billed separately?

Why we review feasibility first

Our paid ads promise is offered only after a feasibility review of your market, history, budget and offer. If the numbers do not support a campaign, we say so before you spend, and we help you fix the gaps first. A good campaign on a weak foundation is still a weak result.